As promised, the survey results! (We’ll discuss my time measurement abilities later.)
First, key takeaways:
- Twitter mimics life: we all have our own opinions about what we want & expect from others, including from non-personal Twitter accounts.
- People like organizations they care about, whether that is because of what they are (arts organizations, museums) or because of where they are (local shops).
- Individuality matters: There doesn’t seem to be a strong inclination toward or against being followed by a non-personal Twitter account. What the non-personal account is matters more than the fact that it is a non-personal account.
- Biggest surprise to me: fewer than half of respondents prefer getting a reply when they tag a non-personal Twitter account in a tweet.
In summary? A lot of the answers sound like common sense. Am I still glad I took the time to create the survey? Definitely. Now I have a little bit of data informing me which of my ideas are shared by others – and which are not.
Onto the full data! A total of 18 people filled out the survey. A small response, but hopefully enough to show the variety of people’s expectations. Most questions allowed for multiple responses, so percentages don’t add up to 100%.
Question 1: What is your reaction when a non-personal Twitter account (NPTA) starts following you? Most (almost 90%) said it depends on the account. “I like it, it feels like they are interested in what I have to say” was chosen by 11%, while 17% block them. Of the 17% that said they block NPTAs, 66% also responded that their reaction depends on the account.
Question 2: Do you follow NPTA (non-personal Twitter accounts)? Most (94%) do, only one responding to the question stated that they do not.
Question 3: What types of NPTA do you like to follow you? Arts organizations were the first choice of NPTA to have following you (72%), followed by museums/heritage organizations (50%). Companies related to my profession, companies with whom I have a relationship, and local brands/products tied for third (44%). These results might be accurate beyond my sample, but it is worth noting that I work in the arts and for a museum, that my Twitter & blog followers are skewed in that direction, and that I tagged the survey at least once with an arts-related hashtag.
Question 4: What types of NPTA do you DISLIKE following you? The most common response was national/international brands & products, with 72% responding that they dislike being followed by them. Stores & online companies/corporations followed with 39% of the responses. The “Other” category was selected by 33% of respondents. Fill-in responses included spam/bots, keyword trawlers, and social media companies.
Question 5: When you include a NPTA handle in a tweet, do you prefer: Over half (59%) said it depends on the account. Under half (41%) said they prefer the NPTA replies. Very small numbers prefer that they start following you (6%) or that they retweet your tweet (12%).
Question 6: When you include a NPTA handle in a tweet, what response do you dislike most? Again, over half (53%) stated it depends on the Twitter account in question. “Don’t have a strong preference” was the response of 41%, while 18% dislike not getting any response. Only 12% dislike if the NPTA starts following them, and 6% dislike getting a response.
Question 7: For what types of NPTA do you care most about response/lack of response? Just under half (47%) care most about local companies, brands, or organizations. The same percentage do not care, with only one respondent giving both responses. “NPTA I tweet about multiple times” was the next highest answer with 29%, followed by “NPTA I know follow me” with 24%.
As I mentioned previously, I did this survey for fun. I was curious how my own expectations and reactions to non-personal Twitter accounts match those of others. I also run a non-personal Twitter account, so I was curious how my actions in that capacity meet the needs of other people. I know what I like, I know what the people I talk with about this expect, but this was my way to find out a little bit more.
I’ll keep looking at the data and will post again if I note anything of particular interest I missed here. If you have questions, or really want the full summary, let me know!