Annoyed rage becomes a onesie

Today I got mad. Then I decided to channel that negative energy toward something positive.

Here’s the something positive:

Here’s the backstory to why it’s there and what made me mad:

The past few days/weeks/months (I’ve lost track, but bottom line, too long) the trend to make clothes for girls that showcase damaging stereotypes keeps proving it doesn’t want to give up. Plenty of people have talked about this at length–check out this article in Jezebel about the onesies below or this Legion of Leia post about the ridiculous Batman’s wife shirt for more background.

The latest round was sparked by Target Canada selling these onesies:

Canada Target onesies

Photo by University of Waterloo psychology professor Christine Logel

At the moment I work near a tv that plays Fox Business all day. I’ve gained insights into different perspectives and a greater desire for shows where the panelists don’t yell and actually let each other finish their sentences (I’m looking at you, round table whatever your name is). This morning, the question about whether these onesies are sexist came up. I missed the beginning, but I swear, the prevailing argument was that THESE ARE NOT SEXIST BECAUSE WOMEN ARE MORE LIKELY THAN MEN TO THINK ABOUT WHO THEY WANT TO MARRY.

1. I don’t care if that is true. These are for babies. They are not thinking about marriage or dating.
2. The messages themselves might not be as sexist if both phrases were readily available in a variety of colors.

3. There are a lot of great options for onesies and t-shirts that don’t promote damaging sexist stereotypes–to anyone. I added the one at the top and a few others to Joseph Scrimshaw’s Society6 page:


Future Partner of a Hero onesie in gray

My response to the original outrage-inducing onesie.

Superhero in training pink onesie

The image says it. By the way, all the images link to the onesies directly if you want to buy them.









Come on Target. You just released this ad with Cat Staggs and Amanda Deibert. You can help fight gender stereotypes. Continue to be a leader. Make the “I Only Date Heros” jumper in blue. In black. Hang it with the boys clothing.

Better yet, maybe fewer comments about dating for babies?


*In case you care, I updated this post on 10/2/14 to add the photos of the Future Partner of a Hero and Superhero in Training onesies.



Filed under Random

5 responses to “Annoyed rage becomes a onesie

  1. BethA

    Agreed! Trying to find clothes for pre-tween girls that don’t involve hearts & glitter or slogans such as “LOVE!” or “MY FAVORITE CLASS IS GLAMOUR” is challenging. WTF; why are girls expected to dress as poster children for love and beauty at all, and especially at an early age?! We shop in the boys’ sections now.

  2. So true! This has driven me nuts especially since we had kids. Even now, the boys’ clothes all have footballs and other sporting things on them. On a related note, I was shopping for Halloween costumes. S. wants to be an astronaut. Not a problem – lots of astronaut costumes for kids (but all of which had male models, no girls). What also made me incensed was the “astronaut” costumes for women – super skin tight jumpsuits. So to recap, boys/men can be astronauts but women can only be slutty astronauts. Sigh.

  3. juliekathleen1976

    Reblogged this on Julie K Gilbert and commented:
    Many good thoughts about sexism and baby clothes from my wonderful friend Sara (whom I miss!).

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